Technical & Content SEO Support for XR Studios’ New Website Launch

Jinnat Ul Hasan

By

Jinnat Ul Hasan

In

Portfolio

On

31st October 2025

About the Client

XR Studios provides Extended Reality (XR) technology solutions (AR, VR, and MR) to businesses, enabling B2B clients to integrate immersive experiences into their operations.

Objective

The company was preparing to launch a new website to strengthen visibility for competitive XR and VR-related keywords, improve discoverability, and position itself as a leader in emerging immersive technologies.

Approach

Whizz People partnered with XR Studios three months before launch to ensure the site went live in a technically sound and SEO-ready state. The project included:

  • Competitor and keyword research focused on XR, VR, and MR industry terms.
  • Content review and optimisation, including on-page copy and meta tags.
  • Pre- and post-launch technical SEO audits to identify and resolve issues early.
  • Comprehensive technical setup, covering:
    • Redirect mapping, sitemap and robots.txt configuration.
    • Canonical implementation and Core Web Vitals improvements.
    • Structured data and internal linking recommendations.
    • URL parameter handling, hreflang, and log-file checks.
  • Internal linking guidelines to strengthen topical relevance and crawl depth.
  • Blog content strategy covering how-to guides, listicles, “best of” articles, and trend-focused posts to drive long-term traffic growth.

Google Business Profile setup and citation support to improve local visibility.

Implementation

XR Studios’ website was built on Webflow, a modern, SEO-friendly platform with which Whizz People has extensive experience.

The launch was smooth, with no significant technical issues identified. Over 50 key SEO checks were carried out during audits to ensure performance, crawlability, and indexation were fully optimised.

Results

  • All 34 pages are indexed in Google Search Console shortly after launch.
  • Key service pages are already achieving visibility and ranking for highly competitive keywords related to XR and VR.
  • Strong Core Web Vitals and no crawl or indexing errors detected.
  • Early signs of organic traction in line with benchmark expectations for a new domain.

Key Takeaway

The successful launch of XR Studios’ new site was made possible through close collaboration between the XR Studios team, their design and development agency, and Whizz People’s SEO specialists. By aligning technical SEO, content, and performance efforts early, the website achieved a clean and stable launch, along with an SEO foundation ready for growth.

Working with Whizz People was a smooth and collaborative experience from start to finish. Their technical SEO expertise gave us complete confidence in launching our new website. The team was proactive, detail-oriented, and worked seamlessly with our developers to ensure everything went live without a hitch. We’re already seeing results in visibility for competitive XR and VR keywords, a strong start that sets us up nicely for future growth.

Peps Circelli, Managing Director, XR Studios

Jinnat Ul Hasan is the founder and SEO Consultant at Whizz People. For 15+ years, he worked for top global brands, organisations, and agencies in various SEO and brand marketing positions, including Philip Morris International, News UK, MediaCom, Diageo, Unilever, Allianz, and TUMPER.